Types of Store Fixtures for Visual Merchandising

If you own a business, such as a retailer or a pawn shop, using visual merchandising can help attract customers and increase sales. Modern retail displays and fixtures are the perfect tools for this purpose.

Store shelving and gondolas determine customer traffic flow, while display tables can draw attention to new products or special offers. Adding colorful elements like logos and contrasting colors to media walls helps to highlight essential features from a distance.

Dump Bin

Dump bins grab shoppers’ attention and are ideal for bulk inventory or showcasing sales items and impulse buys. They are an effective way to get extra product exposure in locations where customers linger, such as at till points or at the ends of gondola runs.

Using them is a great way to highlight promotions that attract shoppers to the store, especially in critical areas. Because they are open-top containers, a display of bulk items or promotional products inside entices shoppers to include them in their baskets, even if they were planning to wait to buy them when entering the store. Especially when combined with low prices or special promotional offers, dump bin displays effectively capture impulse buys. These retail store fixtures also showcase toys and other small products.

Freestanding

A freestanding store fixture is a stand-alone point-of-purchase display that exists independently from traditional aisle shelves. These displays are a vital merchandising component and can help your business drive upsells and cross-sells. They are also ideal for promotional campaigns in loop layouts and can be used to break up the monotony of shelving. Examples include power wings, sidekicks, and end cap displays.

A retail display case is a freestanding storage solution closed in on all sides by glass or transparent plastic windows. These displays are ideal for protecting high-end products from theft and can be used to draw shoppers’ attention. They can be paired with a product sample to create a cohesive look. They are often found in luxury boutiques or tourist gift shops.

Gondola

Gondola shelving is a versatile unit used in many retail environments. The item usually has a level bottom and a changeable upright part. It can be wall or aisle mounted and is a common component of most supermarket aisles.

A gondola shelf is a shelving unit used in stores to create rows and aisles. These shelves can be adapted to display goods on both sides or at either end of the row.

Counter

Store displays are designed to draw customers into a retail environment. Each fixture is strategically placed to communicate a message, from simple racks and grid walls to rustic barrels and one-of-a-kind installations.

Wall display racks, for example, are a popular convenience store fixture that encourages impulse purchases like batteries and lip balm. They’re also ideal for displaying hard-to-organize products like books, magazines, and CDs.

Register stands and cash wraps guide customer traffic and offer a secure location to make payments. They’re a great complement to glass counter display cases, which combine product merchandising with transaction space. Food and candy counter displays are also effective point-of-purchase solutions. They’re eye-catching and promote impulse buys at your checkout counter.

Shelf

Shelving displays are a staple in many grocery and big-box stores and some boutiques. They help to organize products and direct the flow of customers through the store. They are also used for cross-merchandising and showcasing related products in a way that catches shoppers’ attention.

Shelving store fixtures can be grouped to create a wall display or placed on end caps in high-traffic areas of the store. These merchandising displays are a great place to promote coupons, special offers, or new items you want to draw attention to.

Retail shelving systems use different styles of store fixtures, including slatwall panels, grid wall panels, metal store gondola shelves, and more. These modular options allow retailers to customize a layout that matches the look of their brand.